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Phillip Kotler Interview: Making Money in Chaotic Times

By John Caslione in Business strategies, Chaotic Strategies, Chaotics at June 8th, 2009

If you haven’t seen it yet, Marshall Goldsmith has a great interview up on his blog with Phillip Kolter on Chaotics.

They discuss what’s wrong with businesses having a “2 playbook” strategy and how to be profitable in a tough environment.  The article has some nice specific examples and definitely worth a read!

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