I had the pleasure of being a guest on Blogtalkradio’s Tom on Leadership to discuss how leaders can use Chaotics to prepare for and be successful throughout this Age of Turbulence. We had a great discussion on leadership habits for strategic thinking and scenario planning that I wanted to share with you.
You can find the full interview below. I look forward to hearing your thoughts.
When skies are darkest, the brightest stars shine clearest. In the corporate world, they are the ones with strategic focus, not those who resort to knee-jerk, across-the-board cost cutting. In marketing's gloomy sky, Philip Kotler is our brightest star. Together with strategist John Caslione, he has created this outstanding, timely, practical book to steer businesses through these turbulent times. Buy it. Read it. Do it.
Emeritus Professor Malcolm McDonaldCranfield University School of Management, United Kingdom
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