The Business of Managing and Marketing in The Age of Turbulence
I had the pleasure of being a guest on Blogtalkradio’s Tom on Leadership to discuss how leaders can use Chaotics to prepare for and be successful throughout this Age of Turbulence. We had a great discussion on leadership habits for strategic thinking and scenario planning that I wanted to share with you.
You can find the full interview below. I look forward to hearing your thoughts.
Just reviewing a recent Wall Street Journal article titled, “Pendulum Is Swinging Back on ‘Scenario Planning.’” http://online.wsj.com/article/SB124683295589397615.html?mod=dist_smartbrief. It is gratifying to see that companies are understanding what it takes to manage in ‘The Age of Turbulence.’ I will definitely be keeping my eye on JD Uniphase www.jdsu.com, a broadband and optical tech firm.
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On the front page of the Financial Times July 2nd, the lead article was titled Signs of global recovery in data . It stated that any euphoria about the encouraging data is muted by serious concerns that any “recovery” will not be sustained.
Moreover, the positive news was more couched in terms of the global financial crisis ending as opposed to than the global recession ending, particularly in Western markets in the US and North America, the UK and Europe, Japan, Australia, etc.
By the end of the day, markets in America had sufferred a crushing blow based on worse than expected employment data. Today’s FT headline: US jobs data scupper lingering optimism over speedy recovery
The Age of Turbulence is in full force. The best businesses will manage accordingly.
Loading If you haven’t seen it yet, Marshall Goldsmith has a great interview up on his blog with Phillip Kolter on Chaotics.
They discuss what’s wrong with businesses having a “2 playbook” strategy and how to be profitable in a tough environment. The article has some nice specific examples and definitely worth a read!
© 2009 Philip Kotler and John A. Caslione
All Rights Reserved. Chaotics is a registered trademark.
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