The Business of Managing and Marketing in The Age of Turbulence
Just reviewing a recent Wall Street Journal article titled, “Pendulum Is Swinging Back on ‘Scenario Planning.’” http://online.wsj.com/article/SB124683295589397615.html?mod=dist_smartbrief. It is gratifying to see that companies are understanding what it takes to manage in ‘The Age of Turbulence.’ I will definitely be keeping my eye on JD Uniphase www.jdsu.com, a broadband and optical tech firm.
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Addressing world leaders at the G20 Summit, British prime minister, Gordon Brown, said:
“The world lacks a proper early warning system…we have never given anybody sufficient teeth so that their views are treated so seriously that people will immediately have to act when that early warning is given.” Mr. Geithner agrees: “I am skeptical about the ability of central banks and regulators to provide early warnings of crises. We need to build a system that is safe against uncertainty, against ignorance, against the failure to identify the future source of crisis.” Look no further chaps.
© 2009 Philip Kotler and John A. Caslione
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