The Business of Managing and Marketing in The Age of Turbulence
I had the pleasure of being a guest on Blogtalkradio’s Tom on Leadership to discuss how leaders can use Chaotics to prepare for and be successful throughout this Age of Turbulence. We had a great discussion on leadership habits for strategic thinking and scenario planning that I wanted to share with you.
You can find the full interview below. I look forward to hearing your thoughts.
In June 6th’s Financial Times article entitled, “Wal-Mart finds turmoil brings more opportunities than ever”, Wal-Mart CEO Mike Duke states, “there is a ‘new normal’ in which people want to save money and are getting smarter about saving money.”
Wal-Mart now also recognizes that fundamental behaviors must change (both their own and their consumers) in the “new normality”, which will be with us for many years into the future.
Chaotics investigates in detail the changing business environment coined The New Normality, the notion that the world is fundamentally different as a result of the evolving economic, financial, political and social landscapes. These changes are not temporary but rather permanent. The McKinsey Quarterly has a great article on The New Normal, which clearly articulates many of these changes:
“It is increasingly clear that the current downturn is fundamentally different from recessions of recent decades. We are experiencing not merely another turn of the business cycle, but a restructuring of the economic order.”
The article accurately notes that going forward there will be new challenges, but opportunities remain:
“The business landscape has changed fundamentally; tomorrow’s environment will be different, but no less rich in possibilities for those who are prepared.”
Built on this belief, Chaotics is the fundamental tools and new business strategies to cope with The New Normality and to be successful. Please leave a comment with any observations you have on how the business world is changing fundamentally.
© 2009 Philip Kotler and John A. Caslione
All Rights Reserved. Chaotics is a registered trademark.
Loading... 
