Chaotics by Philip Kotler and John A. Caslione

Chapter 1: The World Has Entered a New Economic Stage: From Normality To Turbulence

• From Normality to Turbulence
• What is Market Turbulence?
  • Factors that Can Cause Chaos
  • Technological Advances and the Information
  • Revolution
  • Disruptive Technologies and Innovations
  • The “Rise of the Rest”
  • Hypercompetition
  • Sovereign Wealth Funds
  • The Environment
  • Customer and Stakeholder Empowerment
• Conclusion

Chapter 2: Management’s Wrong Responses to Turbulence Now Become Dangerous

• Resource Allocation Decisions that Undermine Core
• Strategy and Culture
• Across-the-Board Spending Cuts versus Focused and Measured Actions
• Quick Fixes to Preserve Cash Flow Putting Key Stakeholders at Risk
• Reducing Marketing, Brand and New Product Development Expenses
• Declining Sales and Price Discounting
• Decoupling from Customers by Reducing Sales-Related Expenses
• Cutting Back on Training and Development Expenses in Economic Crises
• Undervaluing Suppliers and Distributors
• Conclusion

Chapter 3: The Chaotics Model: Managing Vulnerability and Opportunity

• Constructing an Early Warning System (EWS)
• Construction of Key Scenarios
• Scenario and Strategy Selection
• Conclusion

Chapter 4: Designing Management Systems for Resilience

• The Chaotics Management System
• Finance and Information Technology
  • Finance
  • Information Technology
• Manufacturing / Operations
• Purchasing / Procurement
• Human Resources

Chapter 5: Designing Marketing Systems for Resilience

• Common Marketing Reactions to Crises
• Strategic Marketing Responses to Crises
• Operational Issues Facing the Marketing Department
  • Market Research
  • Products
  • New Product Introductions
  • Service
  • Advertising
  • Pricing
  • Margins
  • Distribution
• Operational Issues Facing the Sales Department
• Conclusion

Chapter 6: Thriving in the Age of Turbulence: Achieving Business Enterprise Sustainability

• Enterprise Sustainability
• Business Enterprise Sustainability
  • Pricing
  • Dual Vision
  • Triple Planning
  • Company Reputation
  • Customer Enthusiasm and Advocacy
  • Characteristics of Companies that Have Lived a Long Life
  • Corporate Social Responsibility (CSR) and Ecological Sustainability (ES)
  • Ethical and Authentic Behavior
• Conclusion