Marshall Goldsmith talks with Philip Kotler about Chaotics.
“Marketing In The Age of Turbulence”
Interview with Phil Kotler and John Caslione
“Dr Kotler is travelling the globe to promote Chaotics, a new book co-written with his colleague John Caslione about how to manage our way through both the turbulent present and what will be a ‘new world order.’”
“Evolve”
“Cutting costs without cutting staff”
“Kotler and Caslione have done two things better than their predecessors. They have elevated Turbulence to a trend of universal significance; and they have spelt out the practical implications for businesses.”
“Safe Passage in a Turbulent Age”
“Kotler and Caslione have produced a timely and thoughtful analysis of the turbulent economic environment in which we now live, with a series of practical responses to the challenges faced…”
Kellogg Professor Philip Kotler’s New Book Aims to Help Marketers Survive Tumultuous Times
Publishers Weekly
“…not only does Chaotics have a global message but it seems to have global appeal as well: translation rights have already sold in 22 languages.”
Consulting Magazine
“In Chaotics, authors Philip Kotler and John A. Caslione pool their expertise to provide business leaders with a system for navigating the turbulent times by providing examples of the insights, strategies and tactics of top business leaders to help companies turn all the uncertainty into an opportunity to thrive in the worst and best of times.”
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