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When skies are darkest, the brightest stars shine clearest. In the corporate world, they are the ones with strategic focus, not those who resort to knee-jerk, across-the-board cost cutting. In marketing's gloomy sky, Philip Kotler is our brightest star. Together with strategist John Caslione, he has created this outstanding, timely, practical book to steer businesses through these turbulent times. Buy it. Read it. Do it.
Emeritus Professor Malcolm McDonaldCranfield University School of Management, United Kingdom
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- Now reading.. China's currency: A yuan-sided argument http://tinyurl.com/ygnrklg [economist] 1:36 am Dec 1st
- New blog post: Find the Problem, Not the Solution http://tinyurl.com/ycx59lw 9:41 am Oct 6th
- US job loss 9.8% Sep‘09. It isn’t they can’t see the solution; they can’t see the problem. Once bus/gov see the problem, jobs begin to rise. 9:40 am Oct 6th
- The Chaotics Blog: US-Sino Trade Dispute Highlights Deeper Issues http://tinyurl.com/y9v9g5p 7:25 pm Sep 26th
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