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Today, few business leaders really understand what will change in their industry post the 2008-09 credit crunch. Every industry will be playing by new rules. Chaotics is essential reading for those who want to be winners during these turbulent and uncertain times.
Stefan BardenChief Executive Officer, Northern Foods plc, UK
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© 2009 Philip Kotler and John A. Caslione
All Rights Reserved. Chaotics is a registered trademark.