Mind Tools has created an excellent review of Chaotics. It is a great summary of the book and I wanted to share it with you. Below is the audio or you can download a PDF of the transcript if you prefer. Hope you find it useful!
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Testimonials
When skies are darkest, the brightest stars shine clearest. In the corporate world, they are the ones with strategic focus, not those who resort to knee-jerk, across-the-board cost cutting. In marketing's gloomy sky, Philip Kotler is our brightest star. Together with strategist John Caslione, he has created this outstanding, timely, practical book to steer businesses through these turbulent times. Buy it. Read it. Do it.
Emeritus Professor Malcolm McDonaldCranfield University School of Management, United KingdomJoin Chaotics maillist
Chaotics events
- Events are coming soon, stay tuned!
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- Now reading.. China's currency: A yuan-sided argument http://tinyurl.com/ygnrklg [economist] 1:36 am Dec 1st
- John Caslione on Leadership Radio http://tinyurl.com/yf8gnsh 8:24 pm Nov 17th
- New blog post: Find the Problem, Not the Solution http://tinyurl.com/ycx59lw 9:41 am Oct 6th
- US job loss 9.8% Sep‘09. It isn’t they can’t see the solution; they can’t see the problem. Once bus/gov see the problem, jobs begin to rise. 9:40 am Oct 6th
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