Mind Tools has created an excellent review of Chaotics. It is a great summary of the book and I wanted to share it with you. Below is the audio or you can download a PDF of the transcript if you prefer. Hope you find it useful!
When skies are darkest, the brightest stars shine clearest. In the corporate world, they are the ones with strategic focus, not those who resort to knee-jerk, across-the-board cost cutting. In marketing's gloomy sky, Philip Kotler is our brightest star. Together with strategist John Caslione, he has created this outstanding, timely, practical book to steer businesses through these turbulent times. Buy it. Read it. Do it.Emeritus Professor Malcolm McDonaldCranfield University School of Management, United Kingdom
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